Today, I learned that:
Last Thursday was celebrated Thanksgiving Day in the USA, when the Americans remember the pilgrims who escaped England in the 17th century for a better life on the other side of the Atlantic Ocean and how they in turn celebrated the first crop of their new fields. But do you know why they choose Cape Cod as their destination for the Mayflower? Well, they did not, their goal was to arrive in Virginia, where they had expectations of obtaining fertile land.
So, why did they disembark in the inhospitable Cape Cod? The answer can be found in a book that Susan Cheever published two years ago. The simple answer was that they had ran out of beer! That fact was only the first one about the American relation to alcoholic beverages. Others, such as the true story about the prohibition time in the decades of 1920 and 1930, can be found in this book. If you are interested in knowing more, hear an interview with the author on the Los Angeles based radio station KCRW, reference #1 below, read the critics published in Vogue, reference #2, and if that thrills you, buy the book and read more, e.g. from Amazon, reference #3.
Speaking about the day succeeding Thanksgiving, called Black Friday, and today, Cyber Monday, did you already suspect that when the stores announce hefty discounts, they have already raised the prices to be used as a base for calculating the discount, aka “fake prices”? Well, here is one proof that it is true. One of Brazil’s biggest newspapers, Folha de S. Paulo, compared the prices of 6.875 different objects at the end of October 2017 to those published for sale during Black Friday one month later. The results showed that all the 9 surveyed stores practised that bad “habit”, the worst one in 12 % of all cases surveyed. See the complete article (in Portuguese) in reference # 4 below.
That’s what I learned in school !
2: In Drinking in America, Susan Cheever Puts the Bottle Back in the History Books
3: Drinking in America: Our Secret History
4: Comércio eleva desconto sem reduzir preço antes da Black Friday