2016-02-26 (Friday)

Today, I learned that:

When I talk with people in Sweden about the weather we have here in Brazil most of the year, many times I receive comments about how they envy me when I tell them about the temperature outside, the shining sun and the climate in general. I understand them perfectly, because to me it is much easier to get used to a hot climate than a cold one.

But nevertheless, can you imagine that there are people that pay big money to travel across the world to arrive in the North of Scandinavia during the coldest and darkest months? You have probably heard about the ice hotel in Jukkasjärvi, which is rebuilt every year so that tourists can go there and enjoy (???) some days in the ice box. If that thrills you, look at reference #1 below.

northern lights

Northern lights by Icehotel Jukkasjärvi

However, there is also another type of tourism that is having a great time right now, in the depth of the winter season, namely the people who use the harsh climate up in the North to squeezee out every little drop of excitement by driving a fabuolous car under the most stringent conditions. It started out some years ago, when the automotive manufacturers set up their test tracks in Arvidsjaur, and now this sort of activity is expanding to also invite motor enthusiasts to experience something very different. And for that purpose, there are companies that promote complete packages with lodging, food and of course tough winter driving. References #2 and #3 is about such a company.

… That’s what I learned in school !


1: Icehotel Jukkasjärvi

2: Exclusive car events

3: De flesta bileventföretagen är fullbokade

+: What did you learn in school today ?

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